According to theoretical texts about the parallels between capitalism and religion, the collection’s aesthetical frame is a hybrid of elements taken from traditional Austrian costumes, mythology and collective symbols that constitute modern society. 

The spectacle is a common term in the leftist discourse to describe the entirety of all political, economical, and cultural processes that constitute social facts. Collective belief plays an important role in forming cultural stereotypes. It’s no coincidence that the concept of a spectacle roots in mythology and religion, which are mainly based on the power of collective belief.  

Vron explores mythic compulsions and the power of rites, as a practice that can either reinforce or disrupt social patterns. Elements of traditional clothing are unhinged of cultural pseudo positivism and imbedded into a contemporary aesthetical concept. By applying key silhouettes like the highly emphasized waist of Austrian dirndls onto a men’s coat, I want to question conceptions of body and gender, but at the same time accentuate chest and shoulders, as a symbol for pride and opulence, ideas that are used both in the name of religion and capitalism to assure the dependency of the individual.